How I choose covers for my magazine …

Choosing the front cover for my quarterly Newsletter, I believe, is as important as choosing the right cover for one of my books. So, how do I do it?
With four covers to commission a year, I have to be very organised about it. Usually, I will plan the four episodes of the short story I’m writing, and know roughly what will appear in each issue. Then, I work out how to make an intriguing cover that reflects the content.
I commission paintings from Elisa Choi Ang and photographs from Jonathon B. Hoyt. I have worked with both of them for several years now and feel they both understand the way my creativity works. What I love about working with two different artists in two different formats, is that something that may not work in photography, works in painting and vice versa.

I generally offer two pictures to Elisa and two to JBH each year and try and ask them 2-3 months in advance of when I need the image. They both often have lots of questions which helps me clarify what I really want on the front page.
In 2014 & 2015 I asked both artists to incorporate elfje into their pictures written either by myself or my friends. In 2016 I gave both artists short extracts from the text that would be appearing in the issue they were working on and asked them to incorporate the words they felt inspired by into the finished product.
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© Freya Pickard 2018
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4 Comments on “How I choose covers for my magazine …”


  1. Smart of you to be organized about your covers. I think choosing images and fonts and colors is hard!

  2. Libby Says:

    Thanks for sharing this. Very interesting. 🙂


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